Send to Printer

Paul Ancheta's "Worthy Books on Retailing"

The science of grabbing attention, arousing interest, spurring desire, and activating the shopper decision.
1. Call of the Mall: The Geography of Shopping by the Author of Why We Buy
by Paco Underhill
  
2. The Art of Retail: CEOs from 7-Eleven, Orvis, Meineke & More on Succeeding in the World of Retail, Developing and Promoting Winning Stores, Products & Teams (Inside the Minds) (Inside the Minds)
by James W. Keyes
  
3. The Cult of the Luxury Brand: Inside Asia's Love Affair With Luxury
by Radha Chadha
  
4. The Essence of Style: How the French Invented High Fashion, Fine Food, Chic Cafes, Style, Sophistication, and Glamour
by Joan DeJean
  
5.
?
 The Goddess Guide
by Gisele Scanlon
  
6. The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference
by Steve Lance
  
7.
?
 The Wal-Mart Way: The Inside Story of the Success of the World's Largest Company
by Don Soderquist
  
8. The House of Klein: Fashion, Controversy, and a Business Obsession
by Lisa Marsh
  
This is Paul Ancheta's list. Only Paul Ancheta can edit it. You can make your own version of this list.
Created by Paul Ancheta on Jun 23, 2007.